ABOUT THIS GUIDE
Who should use this guide?
This guide is designed for tuberculosis (TB) programme managers and staff who intend to conduct advocacy, communication and social mobilization (ACSM) activities as part of their broader TB control strategy. The guide may also be a helpful tool for consultants hired to assist country programmes in conducting ACSM work. The guide was developed as a tool to help systematize countries’ approaches to collecting and using data on knowledge, attitudes and practices (KAP) as an evidence base for planning, refining and evaluating ACSM work. This resource is intended to serve not as a definitive work, but as a practical toolkit that offers a theoretical framework, practical suggestions, and a menu of useful resources and tools.